CONDE NAST DIGITAL MEDIA KIT: WIRED.COM
WIRED Digital
Reddit.com is an integral part of the WIRED Digital family of brands. WIRED Digital properties represent an unduplicated readership of the most important thought leaders shaping our future. Our four sites, WIRED.com, ArsTechnica.com, Reddit.com, and Webmonkey.com, attract over 19 million educated, affluent visitors with a passion for business, technology, design, and the latest trends. WIRED Digital properties are the ultimate destination for individuals seeking editorial expertise and interaction with a community of future-focused users.
WIRED Digital is able to develop and implement exclusive cross-platform advertising solutions with ad placements in WIRED magazine, online and with tailored events customized to meet the needs of each advertiser. Advertising across WIRED digital means the message is delivered in a highly credible, beautifully presented environment and reaches engaged readers across a wide spectrum of interests.
Reddit.com
Reddit.com is a social news aggregation website where readers, not editors, determine the top stories. Users from around the world contribute to and vote on what they think is the most important and interesting information of the day. What started as a way for friends to share stories is now changing the way information is distributed worldwide.
Purchased by Condé Nast Digital in October 2006, Reddit takes advantage of what the Internet already does - bring people with similar interests together instantly without boundariesÑand takes that connection to the next level by engaging them in a form of citizen journalism. Every moment, all day long, people post stories that are interesting to them, then everyone gets a chance to vote on those stories while accumulating "karma points."
Reddit serves a particular group made up of young, tech-savvy people searching for interesting news. User-submitted links tend to lean toward the latest in technology, business, politics, and programming news with custom communities that cover gaming and science.
