Press
STYLE.COM And Armani Group Announces Online Intitiative To Offer Key Emporio Armani Fall/Winter 2001 Looks Online
NEW YORK (September 19, 2001) -- STYLE.COM, the online home of Vogue and W, today announced an online alliance with the Armani Group, one of the world's leaders in luxury fashions, to offer exclusive access to signature items from the fall/winter 2001 Emporio Armani collection. The Armani Group is advertising merchandise on STYLE.COM during a six-week program that begins today.
Visitors to STYLE.COM will be directed to a custom-built Emporio Armani mini-site, which showcases an edited selection of the top 20 Emporio Armani apparel and accessory looks for the fall season. These designs are available for purchase directly on the mini-site; it is the first time that items from Emporio Armani's ready-to-wear line are being sold online. To create an interactive and visually appealing presence for Emporio Armani, STYLE.COM used the same successful formula that has made it today's leading online fashion resource.
Robert Triefus, corporate vice president of worldwide communications for the Armani Group, said, "For the first time ever, through this collaboration, we are offering signature looks from the Emporio Armani fall 2001 collection to an online audience, thereby allowing people who do not have easy access to one of our stores the chance to purchase. We chose STYLE.COM for this initiative because of the fashion-focused users that are attracted to the site." Triefus continued, "The Internet is continuing to play an increasingly important role in our communications mix. Visitors to emporioarmani.com will also be linked to the STYLE.COM Website."
"We understand the unique online needs of today's luxury fashion designers," said Goli Sheikholeslami, managing director of STYLE.COM. We applied our experience with them to develop an effective Internet program for Emporio Armani. The credibility and authority that we command as the online home of Vogue and W makes STYLE.COM an ideal destination for Emporio Armani. It reinforces the sophistication inherent to their brand."
In order to leverage STYLE.COM's peak traffic time, the program is being launched during the spring fashion shows. Users will gain entry to the mini-site through customized ad units that are positioned in high-traffic areas throughout the site. The sidebar units will roll out images of Emporio Armani products when a cursor is rolled over the unit, making advertising an integral part of the overall user experience.
"The Emporio Armani program is an excellent example of our advertising philosophy at STYLE.COM," said Susan Cappa, publisher of STYLE.COM. "We developed a customized program that supports the company's brand initiatives and captures the attention of STYLE.COM's fashion-savvy audience."
STYLE.COM Announces Advertising Alliance with Armani/2
The mini-site is being strongly supported with focused promotional efforts that include in-store signage at Emporio Armani stores and targeted e-mails to STYLE.COM users. Users can visit the mini-site at www.STYLE.COM/promo/emporio.
About the Armani Group
The Armani Group is one of the world's leading luxury fashion groups. It designs, manufactures, distributes and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, home interior products, and fragrances and cosmetics, under a range of brand names: Giorgio Armani, Armani Collezioni, Mani, Emporio Armani, Armani Jeans, Armani Junior, A/X Armani Exchange and Armani Casa. The Group's exclusive retail network currently comprises 48 Giorgio Armani boutiques, one Giorgio Armani accessories store, eight Armani Collezioni stores, 119 Emporio Armani stores, 60 A/X Armani Exchange stores, seven Armani Jeans stores, three Armani Junior stores and three Armani Casa stores in 34 countries.
About STYLE.COM
Harnessing the expertise and authority of Vogue and W, STYLE.COM is the leading online fashion resource. Offering consumers a total fashion experience, STYLE.COM features an online store with must-have fashions from the world's top designers, comprehensive and up-to-the-minute fashion show coverage, authoritative trend reports, the latest fashion and society news and celebrity photos. Based in New York, STYLE.COM launched in September 2000 and is a property of CondéNet, the leading creator and developer of upscale lifestyle brands online.
NEW YORK (September 19, 2001) -- STYLE.COM, the online home of Vogue and W, today announced an online alliance with the Armani Group, one of the world's leaders in luxury fashions, to offer exclusive access to signature items from the fall/winter 2001 Emporio Armani collection. The Armani Group is advertising merchandise on STYLE.COM during a six-week program that begins today.
Visitors to STYLE.COM will be directed to a custom-built Emporio Armani mini-site, which showcases an edited selection of the top 20 Emporio Armani apparel and accessory looks for the fall season. These designs are available for purchase directly on the mini-site; it is the first time that items from Emporio Armani's ready-to-wear line are being sold online. To create an interactive and visually appealing presence for Emporio Armani, STYLE.COM used the same successful formula that has made it today's leading online fashion resource.
Robert Triefus, corporate vice president of worldwide communications for the Armani Group, said, "For the first time ever, through this collaboration, we are offering signature looks from the Emporio Armani fall 2001 collection to an online audience, thereby allowing people who do not have easy access to one of our stores the chance to purchase. We chose STYLE.COM for this initiative because of the fashion-focused users that are attracted to the site." Triefus continued, "The Internet is continuing to play an increasingly important role in our communications mix. Visitors to emporioarmani.com will also be linked to the STYLE.COM Website."
"We understand the unique online needs of today's luxury fashion designers," said Goli Sheikholeslami, managing director of STYLE.COM. We applied our experience with them to develop an effective Internet program for Emporio Armani. The credibility and authority that we command as the online home of Vogue and W makes STYLE.COM an ideal destination for Emporio Armani. It reinforces the sophistication inherent to their brand."
In order to leverage STYLE.COM's peak traffic time, the program is being launched during the spring fashion shows. Users will gain entry to the mini-site through customized ad units that are positioned in high-traffic areas throughout the site. The sidebar units will roll out images of Emporio Armani products when a cursor is rolled over the unit, making advertising an integral part of the overall user experience.
"The Emporio Armani program is an excellent example of our advertising philosophy at STYLE.COM," said Susan Cappa, publisher of STYLE.COM. "We developed a customized program that supports the company's brand initiatives and captures the attention of STYLE.COM's fashion-savvy audience."
STYLE.COM Announces Advertising Alliance with Armani/2
The mini-site is being strongly supported with focused promotional efforts that include in-store signage at Emporio Armani stores and targeted e-mails to STYLE.COM users. Users can visit the mini-site at www.STYLE.COM/promo/emporio.
About the Armani Group
The Armani Group is one of the world's leading luxury fashion groups. It designs, manufactures, distributes and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, home interior products, and fragrances and cosmetics, under a range of brand names: Giorgio Armani, Armani Collezioni, Mani, Emporio Armani, Armani Jeans, Armani Junior, A/X Armani Exchange and Armani Casa. The Group's exclusive retail network currently comprises 48 Giorgio Armani boutiques, one Giorgio Armani accessories store, eight Armani Collezioni stores, 119 Emporio Armani stores, 60 A/X Armani Exchange stores, seven Armani Jeans stores, three Armani Junior stores and three Armani Casa stores in 34 countries.
About STYLE.COM
Harnessing the expertise and authority of Vogue and W, STYLE.COM is the leading online fashion resource. Offering consumers a total fashion experience, STYLE.COM features an online store with must-have fashions from the world's top designers, comprehensive and up-to-the-minute fashion show coverage, authoritative trend reports, the latest fashion and society news and celebrity photos. Based in New York, STYLE.COM launched in September 2000 and is a property of CondéNet, the leading creator and developer of upscale lifestyle brands online.
