Press
STYLE.COM Launches Store With This Season's Hottest Runway Fashions
Leading Fashion Site Offers Looks From the Pages of Vogue and W Magazines
NEW YORK (March 20, 2001) -- STYLE.COM, the online home of Vogue and W magazines and the leading resource for fashion online, announces the opening of the STYLE.COM store (www.STYLE.COM) - a new online shopping experience featuring the best selection of must-have fashions.
The STYLE.COM store, developed with Neiman Marcus, launches with 22 of the most talked about designers including Calvin Klein, Oscar de la Renta, Tuleh, Miguel Adrover and Marc Jacobs. The STYLE.COM store will display each item in a way that draws from the mood of a designer's collection, creating a seamless transition from the runway to a STYLE.COM and Neiman Marcus co-branded shopping environment.
The STYLE.COM store is the culmination of a groundbreaking partnership between two best-of-class providers: STYLE.COM offers the perfect context for shopping with its expert trend reporting, comprehensive runway coverage and creative connection with Vogue and W, while Neiman Marcus brings its 94-year history as a world-class retailer for the fashion-oriented affluent customer.
"STYLE.COM's unique relationship with Vogue and W sets it apart from other online stores," said Christy Brechner, merchandising director, STYLE.COM. "Through our communication with the fashion world's top editors, our merchandising team is able to put together the best looks for each season. Essentially, we've chosen an assortment of merchandise that reflects what everyone should be wearing this spring."
"At NeimanMarcus.com, we are committed to building and maintaining a world-class e-commerce capability," said Daniel Korn, executive vice president of Neiman Marcus Online. "We expect that our partnership with STYLE.COM will connect a wider group of affluent customers to our remarkable brand of luxury."
"Partnering the highly successful and well-respected Neiman Marcus brand with the authority and credibility of STYLE.COM makes the store an unrivaled source for fashion shopping on the Internet," said Goli Sheikholeslami, managing director, STYLE.COM. "The debut of the STYLE.COM store, supported by top-tier partners from the retail and runway worlds, demonstrates our commitment to creating the definitive fashion destination on the Web."
About STYLE.COM
Harnessing the expertise and authority of Vogue and W magazines, STYLE.COM is the leading resource for fashion online. Offering visitors a total fashion experience, STYLE.COM features an online store with must-have merchandise from top designers, comprehensive and up-to-the-minute fashion show coverage, celebrity photos, the latest fashion news and authoritative trend reports. Based in New York, STYLE.COM launched in September 2000 and is a property of CondéNet, the leading creator and developer of upscale lifestyle brands online.
STYLE.COM
Spring 2001 Designers
Ready-to-Wear
Calvin Klein
Jean Paul Gaultier
Marc Jacobs
Miguel Adrover
Narciso Rodriguez
Oscar de la Renta
Roberto Cavalli
Tuleh
Handbags
Anya Hindmarch
Jamin Puech
Jerome Gruet
Lambertson Truex
Lulu Guinness
Megan Park
Marc Jacobs
Rafé New York / LULU DK fabrics
Jewelry
Lee Angel
M+J Savitt
Me & Ro
Shoes
Christian Louboutin
Manolo Blahnik
Sigerson Morrison
Sunglasses
Oliver Peoples
Selima Optique