Style Media Kit: www.STYLE.COM
CondéNet Network Ad SpecsGeneral Guidelines• All ad units must launch a new browser window when clicked on • Ads do not have a "looping" limit • Ads are served via Javascript Ad calls, not iframes. • Audio must be user initiated with a clearly recognizable on/off button • All expanding ad units must be user initiated • All floating ad units must have a clearly recognizable close button • DFP is used to serve all CondéNet Site Ad Units • Dreammail is used to serve all Newsletter placements • All sound must be initiated by a user click. Once clicked, sound may start. Advertisement must have an always present, clearly labeled on/off button. • All rich media ads must have an alternate GIF versions of creative • No PSA ads are allowed • CondeNet reserves the right to terminate a campaign at any indication that it is not being properly served. • All ads are served via Java Script tags. Third Party Ads Tags Ad tags are accepted from the following vendors: • Atlas • Bluestreak • Doubleclick • MediaPlex • TruEffect For Double-click, please submit DFA Internal Redirect for all site placements, and DFA Standard tags for all HTML newsletter placements. For all other ad tag units, please supply Javascript tags for all site placements, and Standard tags or Gif/Jpg with click thru for all HTML newsletter placements. Third Party Rich Media We accept rich media ad units from the following vendors: • Atlas • Interpolls • Eyeblaster • Eyewonder • Motif • PointRoll • United Virtualities • Unicast/Viewpoint Lead time: Three business days for standard creative Five business days for Rich media: • All floating ad creative • All video ad creative • Expanding ad creative Advertising Opportunities: 30k max for gif, jpeg and flash 300x250 160x600 Slideshows and Newsletters <NO Flash> 728x90 50k max for gif, jpeg and flash 336x600 730x440 Newsletters ad units: • Dreammail is used to serve all Newsletter placements • &Amps& & DART redirects cannot be tracked in Dreammail • Please send gif/jpg per booked. Rich media (ie. .swf) cannot be booked in Dreammail • Pixel tracking can be used for HTML newsletter versions only Rich Media: Flash Ad Units • Flash files served via DART must be coded properly for proper click and impression tracking. • All Flash files must be submitted as a .SWF file with accompanying back up gif/jpg for display to users who do not accept Flash. • A click thru URL and Default image must also be supplied for each .SWF ad unit. Below are detailed instructions for SWF file coding for DART AD Serving:
Ad Creative Policy: • CondéNet has final approval for all ads with respect to editorial/creative content. • CondéNet reserves the right to remove an advertisement from its web sites at any time for any reason. • Changes to an existing campaign must be received at least three business days prior to the change. • All rich media ads must be served via one of the accepted third parties or vendors listed. • Any additional questions or comments related to advertiser specifications can be directed to incomingads@condenet.com Expanding ad: Ad unit: Expanded Dimensions: 300x250 550x250 Expanding left onto content well 336x600 550x600 Expanding left onto content well 728x90 728x500 Expands down 175x100 175x200 File size: 30k Max Initial Load 3rd Parties may polite stream an additional 920k/961k if targeted only to high-bandwidth users. Total: 1MB Mouse Over / Mouse Off: -Ad must expand upon mouse over or click on expand button -Ad must retract upon mouse off or clicking on close button. -If the ad expands with user click, the panel still must retract when mouse is removed. -Any sound must be user initiated by click, not mouse over. Floating ads: -Max dimensions is 550x480 -Must have clearly visible close button -Can only play for up to 15 seconds before timing out -Homepage placements can only play for 7 seconds -Up to 100k for initial load. -Streaming and Polite downloads will be determined on a case by case basis Transitional ads: -Max dimensions is 550x480 -Must have clearly visible close button -Can only play for up to 15 seconds before timing out -Up to 100k for initial load. -Homepage Transitional ads <Takeovers will be capped once every 24 hours> -Streaming and Polite downloads will be determined on a case by case basis Video: -Video can run with the following available ads: 728x90 300x250 300x600 336x600 Floating Transitional -Max file size for Video is 100k for initial load and an additional 300k streamed in. -Max play time 15 seconds. Pre-roll: -Ad size: 400x300 -The preferred file format is an Avi. File -Pre load image not required -Frame: 720 x 480 -Pixel Aspect Ratio: D1/DV NTSC (0.9) -Frame Rate: 29.97 -Depth Millions, Quality: 100% Audio Settings: -Rate: 48000, Format: 16 - Stereo -Compressor: Uncompressed -30 frames per second preferred -2.5 mb file size Pre-roll Options: -Library/Console pre-roll must run with companion 300x250. -Single clip pre-roll is a stand alone unit Surveys: -Dynamic logic recruitment is done via Nodes -Insight express control units must serve internal House ads in place of PSA ads. Text ads: Style: -Homepage, 2 lines of copy 50 characters (40 CHAR MAX IF ALL CAPS) -Index pages, Header- 27 characters (25 if all caps). Body is up to 3 lines, 40 characters per line (cannot be all caps) -Newsletter Text link, Header all caps 30 character max (2 additional lines of text 144 char. total incl spaces) * Note all of the above character counts include spaces. CONDÉNET RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE |
